Advanced Personalization Matchmaker.Travel Disrupt Tourism

Leading tourism companies says that Artificial Intelligence (AI), Personalization and travel matchmaker systems are the new frontier of travel bookings. Traditional search and booking systems are frustrating and do not match travelers with hotels based on personal style, mood and personality.

Here at PersonaHolidays we are delighted to see the mass of articles, blogs and commentary about the use of Artificial Intelligence (AI) in travel planning. Even Expedia chimed in with calling the combination of AI and personalization the new frontier of travel search, planning and bookings.

Breakthrough Advanced Personalization & Matchmaker.Travel Will Disrupt Tourism

For too long we have heard case study after case study saying the the traditional search booking process for tourism is frustrating and inept.

We have got tired of hearing that what travelers want is not more choice but a precise personal recommendation, based on their specific needs and character. We know that travelers want experiences. They will like a hotel for many reasons and top among these are its brand character.

PersonaHolidays has perfected the art of persona-branding for hotels. This assigns traits and character to the property, the decor, ambiance and its staff. Holiday accommodation is a major part of the vacation experience and when you assign traits like bold, artistic, unorthodox to a hotel, you get a sense of who they are and what you might expect. A place and its people may be fun loving and whimsical and that will appeal to travelers who like these characteristics and are fun loving them themselves.

Persona has pioneered in this area using leading brand personality and psychology to match travelers with the right experience. We are delight to see major chains, OTAs and Destinations finally waking up that AI-Personalization and Matchmaker.Travel Engine are the new frontier.

One of the latest articles to talk about personalization as the new frontier is Marketing Hotels and Tourism: Marketing hotels and tourism examines the new wave of Artificial Intelligence in travel and tourism. It features many of the news startup companies that are building and applying AI to travel.

These Include experts like Travelsify, Traitify and The Matchmaker.Travel Engine. All are forms of persona branding and personality matching AI expert systems. They use psychological techniques to help travelers to select the best hotel experience.

The new frontier travel booking systems match hotels with travelers by personality. Hotel Chains, Destination and OTAs are eyeing the current Matchmaker travel implementations with a keen interest.

Source http://marketinghotelsandtourism.com/mood-matchmaker-travel-new-frontier-bookings

PersonaHolidays Launches Barbados Personal Holidays Destination Marketing

PersonaHolidays Launches Barbados Personal Holidays Destination MarketingOfficial PersonaHolidays launch video for the Barbados Tourism Encyclopedia Destination Marketing Site.

The text of this delightful video launch is printed below, but the real story is the about PersonaHolidays app itself. It is a breakthrough technology that personalizes holidays by matching hotels with travelers based on personality.

It is as much a story as the great holiday escape to the windswept east in Barbados. and that story is told in the video and the text below. The story of PersonaHolidays is outlined in the Youtube video blog at  Personal Matchmaker for Destination Marketing Gets More Bookings.

For a quick summary here are the essential facts on the PersonaHolidays app:

1. PersonaHolidays App matches travelers with hotels by personality. it creates truly personal holiday recommendations

2.  It is for hotel chains and destination marketing organizations.

3. It significantly improves guest engagement and bookings

4. it works with any booking engine. It enhances search and bookings creating very targeted personal recommendation

 5. it can be implemented with out having to change systems or buy expensive software

To see it in action on the Barbados Escape East promo just go to http://holidays.barbados.org/escape-east

And now here is the text of the video.

Escape to the East in Barbados – An Invigorating and Utterly Unique Getaway

It may seem strange to say that a place is invigorating and an escape, but that is what the east coast of Barbados is. It’s invigorating largely because of the roaring Atlantic ocean crashing into a rugged coast after 4000 miles of rolling seas. Breaking onto Eastern shores the surf is swept along with steady winds that blow your cares away and kiss your face with its salty tears. It is in every sense a getaway. Here life unfolds in its tiny fishing villages and hideaways where men, as rugged as the rock, roll out to sea in tiny wooden fishing boats and surfers ride the waves.

The center of gravity here is Bathsheba, the greater surrounding area of which we say stretches from Cattlewash and the vast sand dunes in the north to Tent Bay fishing village in the south.

In the center is Bathsheba village, home to the famous soup bowl where international surfing competitions are held in a fierce ocean white with foam. It is said to be named after Bathsheba, the wife of King David, who is thought to have bathed in milk to keep her skin fair and soft, nourished with the minerals of milk. For years people have flocked to Bathsheba for its healing qualities and bathed in the unique mineral rich salt water pools carved by sea, wind and tides out of the coral rock.

The East coast landscape is referred to as the Scotland District: Seeming to resemble that land with its rugged terrain and its amazing array of rock formations. It is short listed as a UNESCO world heritage site for its unique geological features, including chalk mountains, sand dunes, and Mount Hillaby, the highest elevation in Barbados. In parts it is covered with a dense, jungle-like vegetation, quite unlike the rest of the island.

Life unwinds here at it own pace, unhurried by time or convention, and with its own flair of culture, and rustic charm. Always rising to the occasion to tempt you with exotic meals and music under the stars; and its hideaways, like the Sea-U Chattel House style wooden cottages. The cottages, ordained with mahogany 4 poster beds and soft cotton nets flowing in a constant breeze, are tucked into the cliff top gardens above the ocean, with hammocks strung between the coconut trees.

Just next door is the famous Atlantis Hotel, the residence of artists like George Lamming author of “In the Castle of My Skin” and many visiting poets, writers and artist who come here for inspiration and escape. Even if you are a die hard west coaster, or south shore repeat visitor – make time for an overnight stay and get up early to see the sun rise in the East and touch these sacred shores.

Source – PersonaHolidays Escape East Barbados Video

Hotel Matchmaker Personality App

The Escape to the East page includes a description of how the software predicts travelers persona and matches them with suitable accommodationMore details may be found in the Barbados Tourism Encyclopedia Blog.